/* Real Mailing · Propuestas — design system compartido
   Breakpoints: móvil ≤640 · tablet 641–1024 · desktop ≥1025 */
@font-face{font-family:"Clash Display";src:url(/assets/fonts/ClashDisplay-Medium.woff2) format("woff2");font-weight:500;font-style:normal;font-display:swap}
@font-face{font-family:"Clash Display";src:url(/assets/fonts/ClashDisplay-Semibold.woff2) format("woff2");font-weight:600;font-style:normal;font-display:swap}
@font-face{font-family:"Inter Tight";src:url(/assets/fonts/InterTight-Variable.woff2) format("woff2");font-weight:300 600;font-style:normal;font-display:swap}

:root{
  --cream:#FBF8F2;
  --paper:#FFFFFF;
  --red:#A31111;
  --ink:#16110F;
  --muted:#5F5751;
  --line:#E6DFD3;
  --line-strong:#CFC5B6;
  --on-red:#FBF8F2;
  --on-red-soft:rgba(251,248,242,.78);
  --on-red-line:rgba(251,248,242,.28);
  --display:"Clash Display","Inter Tight",-apple-system,BlinkMacSystemFont,sans-serif;
  --text:"Inter Tight",-apple-system,BlinkMacSystemFont,"Helvetica Neue",sans-serif;
  --maxw:1280px;
  --gutter:clamp(16px,4.4vw,64px);
  --sec:clamp(88px,11vw,168px);
  --ease:cubic-bezier(.2,.7,.2,1);
  --bar:0px;
  color-scheme:light;
}
*,*::before,*::after{margin:0;padding:0;box-sizing:border-box}
html{-webkit-text-size-adjust:100%;overflow-x:clip;scroll-behavior:smooth}
body{background:var(--cream);color:var(--ink);font-family:var(--text);font-size:17px;line-height:1.6;
  -webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;overflow-x:clip;text-rendering:optimizeLegibility}
img{display:block;max-width:100%;height:auto}
a{color:inherit}
b,strong{font-weight:600}
button{font:inherit;color:inherit}
::selection{background:var(--red);color:var(--on-red)}
:focus-visible{outline:2px solid var(--red);outline-offset:4px;border-radius:2px}
.red-band :focus-visible,.inversion :focus-visible{outline-color:var(--on-red)}
.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap;border:0}
.skip{position:absolute;left:var(--gutter);top:-60px;background:var(--red);color:var(--on-red);padding:10px 16px;font-size:14px;z-index:200;text-decoration:none}
.skip:focus{top:12px}
.wrap{max-width:var(--maxw);margin:0 auto;padding:0 var(--gutter);width:100%}
.arrow{display:inline-block;width:.78em;height:.78em;flex:none}
section[id]{scroll-margin-top:calc(var(--bar) + 8px)}

/* ——— botones ——— */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:12px;min-height:56px;padding:0 28px;border-radius:999px;
  font-family:var(--text);font-weight:500;font-size:16px;letter-spacing:.01em;text-decoration:none;border:1px solid var(--red);
  transition:background .2s,color .2s,border-color .2s,transform .15s var(--ease);-webkit-tap-highlight-color:transparent;touch-action:manipulation}
.btn .arrow{width:16px;height:16px}
.btn .ico{width:20px;height:20px;flex:none}
.btn-primary{background:var(--red);color:var(--on-red)}
.btn-ghost{background:transparent;color:var(--ink);border-color:var(--ink)}
.btn:active,.ib:active{transform:scale(.94)}
@media (hover:hover){
  .btn-primary:hover{background:var(--ink);border-color:var(--ink)}
  .btn-ghost:hover{background:var(--ink);color:var(--cream)}
}
.ib{width:44px;height:44px;border-radius:50%;display:grid;place-items:center;cursor:pointer;transition:background .2s,color .2s,border-color .2s,transform .15s var(--ease),opacity .2s}
.ib svg{width:18px;height:18px}

/* ——— progreso + minibarra ——— */
.progress{position:fixed;top:0;left:0;right:0;height:2px;z-index:120;pointer-events:none}
.progress span{display:block;height:100%;background:var(--red);transform-origin:0 50%;transform:scaleX(var(--p,0))}
.minibar{display:none}

/* ——— ficha editorial ——— */
.ficha{display:grid;grid-template-columns:repeat(3,minmax(0,max-content));column-gap:clamp(28px,5vw,72px);
  font-size:12px;line-height:1.25;letter-spacing:.01em;color:var(--red)}
.ficha span{display:block}
.topbar{display:flex;align-items:flex-start;justify-content:space-between;gap:24px;padding-top:clamp(20px,3vw,36px)}
.topbar .lockup{display:flex;align-items:center;gap:14px;flex:none}
.lockup .rm{height:clamp(17px,1.7vw,22px);width:auto}
.lockup .x{font-family:var(--display);font-weight:500;font-size:15px;color:var(--muted);line-height:1}
.lockup .client{height:clamp(22px,2.3vw,30px);width:auto}
.lockup .client-txt{font-family:var(--display);font-weight:500;font-size:clamp(15px,1.5vw,19px);color:var(--ink);line-height:1;letter-spacing:-.01em}

/* ——— portada ——— */
.cover-in{padding-top:clamp(72px,12vw,176px);padding-bottom:clamp(64px,8vw,112px)}
.kicker{font-size:12px;letter-spacing:.18em;text-transform:uppercase;color:var(--red);font-weight:500;display:flex;align-items:center;gap:12px}
.kicker::before{content:"";width:28px;height:1px;background:currentColor}
.cover h1{font-family:var(--display);font-weight:600;font-size:clamp(46px,9.2vw,132px);line-height:.96;letter-spacing:-.035em;
  margin-top:clamp(24px,3vw,40px);max-width:12ch;text-wrap:balance}
.cover h1 em{font-style:normal;color:var(--red)}
.cover .sub{margin-top:clamp(28px,3.4vw,44px);font-size:clamp(18px,1.6vw,21px);line-height:1.5;color:var(--muted);max-width:44ch;text-wrap:pretty}
.vprops{list-style:none;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));margin-top:clamp(64px,8vw,120px);border-top:1px solid var(--ink)}
.vprops li{padding:clamp(20px,2.4vw,28px) clamp(16px,2.4vw,32px) 0 0}
.vprops li + li{padding-left:clamp(16px,2.4vw,32px);border-left:1px solid var(--line-strong)}
.vp-n{font-size:12px;letter-spacing:.14em;color:var(--red);font-weight:500}
.vp-t{margin-top:0;font-family:var(--display);font-weight:600;font-size:clamp(22px,2.1vw,30px);line-height:1.08;letter-spacing:-.02em;color:var(--ink);text-wrap:balance}
.vp-d{margin-top:12px;font-size:clamp(15px,1.2vw,17px);line-height:1.5;color:var(--muted);max-width:34ch;text-wrap:pretty}
.cover-stats{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));margin-top:clamp(64px,8vw,120px);border-top:1px solid var(--ink)}
.cstat{padding:clamp(18px,2.4vw,28px) clamp(10px,2vw,28px) 0 0}
.cstat + .cstat{padding-left:clamp(12px,2vw,28px);border-left:1px solid var(--line-strong)}
.cstat .n{font-family:var(--display);font-weight:500;font-size:clamp(34px,5.4vw,76px);line-height:1;letter-spacing:-.04em;color:var(--red)}
.cstat .n sup{font-size:.42em;vertical-align:.95em;letter-spacing:0;margin-left:.04em}
.cstat .l{margin-top:12px;font-size:clamp(11px,1vw,13px);letter-spacing:.1em;text-transform:uppercase;color:var(--muted);line-height:1.35}

/* ——— manifiesto ——— */
.red-band{background:var(--red);color:var(--on-red)}
.manifesto{padding:clamp(88px,12vw,180px) 0}
.manifesto .ficha{color:var(--on-red)}
.manifesto .label{display:flex;align-items:center;gap:10px;margin-top:0;font-size:12px;letter-spacing:.16em;text-transform:uppercase;color:var(--on-red-soft)}
.manifesto blockquote{margin-top:22px;font-family:var(--display);font-weight:500;font-size:clamp(36px,6vw,88px);line-height:1;letter-spacing:-.035em;max-width:17ch;text-wrap:balance}
.manifesto .sign{margin-top:clamp(40px,5vw,72px);display:flex;align-items:flex-end;justify-content:space-between;gap:24px}
.manifesto .sign img{height:clamp(18px,1.8vw,24px);width:auto}
.manifesto .sign .arrow{width:clamp(28px,3vw,44px);height:clamp(28px,3vw,44px)}

/* ——— not everything should feel automated ——— */
.not-auto{padding:clamp(72px,10vw,150px) 0;border-top:1px solid var(--line);border-bottom:1px solid var(--line);overflow:hidden}
.not-auto p{display:flex;justify-content:space-between;align-items:baseline;gap:16px;flex-wrap:wrap;
  font-family:var(--display);font-weight:600;font-size:clamp(22px,2.2vw,28px);letter-spacing:.06em;text-transform:uppercase;color:var(--red);line-height:1}
.not-auto .g2{font-weight:500}
.not-auto .w{display:inline-block}

/* ——— secciones ——— */
.sec{padding:var(--sec) 0}
.sec + .sec,.not-auto + .sec{border-top:1px solid var(--line)}
.sec--paper{background:var(--paper)}
.sec-grid{display:grid;grid-template-columns:minmax(0,1fr)}
.sec-aside{display:none}
.sec-head{margin-bottom:clamp(40px,6vw,80px)}
.sec-num{font-size:12px;letter-spacing:.16em;text-transform:uppercase;color:var(--red);font-weight:500;padding-bottom:14px}
.sec-head h2{font-family:var(--display);font-weight:600;font-size:clamp(44px,7.6vw,112px);line-height:.92;letter-spacing:-.04em;color:var(--ink)}
.sec-lead{font-size:clamp(19px,1.8vw,24px);line-height:1.45;letter-spacing:-.01em;max-width:40ch;text-wrap:pretty;color:var(--ink)}
.sec-lead strong{color:var(--red);font-weight:500}
.hint{margin-top:16px;font-size:13px;color:var(--muted)}

/* objetivo */
.objetivo{display:grid;grid-template-columns:auto minmax(0,1fr);gap:clamp(28px,5vw,80px);align-items:end}
.objetivo .big{font-family:var(--display);font-weight:500;font-size:clamp(96px,14vw,200px);line-height:.8;letter-spacing:-.055em;color:var(--red);font-variant-numeric:tabular-nums}
.objetivo .big small{font-size:.4em;letter-spacing:-.02em;margin-left:.04em}
.objetivo p:not(.big){font-size:clamp(19px,1.8vw,24px);line-height:1.45;max-width:34ch;letter-spacing:-.01em;padding-bottom:.4em;text-wrap:pretty}
.objetivo b{font-weight:500;color:var(--red)}

/* alcance */
.fase{border-top:1px solid var(--ink);padding-top:clamp(22px,2.6vw,32px);margin-top:clamp(56px,7vw,96px)}
.sec-lead + .fase{margin-top:clamp(40px,5vw,64px)}
.fase-head{display:flex;align-items:baseline;gap:18px}
.roman{font-family:var(--display);font-weight:500;font-size:clamp(18px,1.8vw,22px);color:var(--red);min-width:2.2em}
.fase-head h3{font-family:var(--display);font-weight:600;font-size:clamp(28px,3.4vw,44px);line-height:1;letter-spacing:-.03em}
.fase-sub{margin-top:14px;color:var(--muted);font-size:16px;max-width:52ch}
.items{list-style:none;margin-top:clamp(24px,3vw,36px)}
.items li{display:grid;grid-template-columns:22px minmax(0,1fr) auto;gap:14px;align-items:baseline;padding:16px 0;border-bottom:1px solid var(--line);font-size:clamp(16px,1.35vw,18px)}
.items li:first-child{border-top:1px solid var(--line)}
.items .arrow{color:var(--red);transform:translateY(.1em)}
.qty{font-size:12px;letter-spacing:.1em;text-transform:uppercase;color:var(--red);white-space:nowrap;font-weight:500}

/* implementación: recorrido con línea que crece */
.ruta{list-style:none;margin-top:clamp(28px,3vw,40px);position:relative;--rp:1}
.ruta::before,.ruta::after{content:"";position:absolute;left:19px;top:22px;bottom:22px;width:2px;background:var(--line)}
.ruta::after{background:var(--red);transform-origin:50% 0;transform:scaleY(var(--rp))}
.ruta li{position:relative;z-index:1;display:flex;align-items:center;gap:22px;min-height:64px;padding:10px 0;font-size:clamp(16px,1.4vw,19px)}
.ruta .n{display:grid;place-items:center;width:40px;height:40px;flex:none;border:1.5px solid var(--red);border-radius:50%;
  font-family:var(--display);font-weight:500;font-size:13px;letter-spacing:.02em;background:var(--paper);color:var(--red)}

/* resultados */
.c-nav{display:none}
.casos .track{display:grid;grid-template-columns:minmax(0,1fr);gap:clamp(56px,7vw,96px)}
.caso{display:grid;grid-template-rows:auto auto auto;align-content:start}
.caso-head{grid-row:1;display:flex;justify-content:space-between;align-items:baseline;border-top:1px solid var(--ink);padding-top:16px;margin-bottom:clamp(18px,2vw,28px)}
.caso-head .t{font-family:var(--display);font-weight:600;font-size:clamp(22px,2.2vw,30px);letter-spacing:-.02em}
.shot{grid-row:2;align-self:start}
.caso-datos{grid-row:3;align-self:start;display:grid;grid-template-columns:repeat(2,minmax(0,1fr));margin-top:clamp(20px,2.4vw,32px)}
.caso-datos.one{grid-template-columns:minmax(0,1fr)}
.cd{padding-right:16px}
.cd + .cd{padding-left:clamp(16px,2.4vw,32px);border-left:1px solid var(--line-strong)}
.cd .v{font-family:var(--display);font-weight:500;font-size:clamp(30px,4.2vw,56px);line-height:1;letter-spacing:-.04em;color:var(--ink);white-space:nowrap}
.cd .v.hl{color:var(--red)}
.cd .k{margin-top:10px;font-size:clamp(14px,1.2vw,16px);color:var(--muted);max-width:30ch}
.shot-btn{display:block;width:100%;border:0;background:none;padding:0;text-align:left;cursor:zoom-in}
.shot-frame{display:block;background:var(--paper);border:1px solid var(--line);padding:clamp(8px,1.2vw,14px);transition:border-color .3s}
.shot-frame img{width:100%}
.shot.tall .shot-frame{max-height:560px;overflow:hidden;-webkit-mask-image:linear-gradient(#000 82%,transparent);mask-image:linear-gradient(#000 82%,transparent)}
.shot-cta{display:inline-flex;align-items:center;gap:12px;min-height:44px;margin-top:6px;font-size:12px;letter-spacing:.12em;text-transform:uppercase;font-weight:500;color:var(--red)}
.shot-cta .arrow{transition:transform .3s var(--ease)}
@media (hover:hover){
  .shot-btn:hover .shot-frame{border-color:var(--ink)}
  .shot-btn:hover .shot-cta .arrow{transform:translate(2px,-2px)}
}

/* diseño: galería */
.gallery{list-style:none;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:clamp(12px,2vw,28px);margin-top:clamp(40px,5vw,64px)}
.g-btn{display:block;width:100%;border:0;background:none;padding:0;cursor:zoom-in;text-align:left}
.g-frame{display:block;position:relative;background:var(--paper);border:1px solid var(--line);overflow:hidden;aspect-ratio:9/16}
.g-frame img{width:100%;height:100%;object-fit:cover;object-position:top}
.g-frame .g-long{position:absolute;left:0;top:0;width:100%;height:auto;object-fit:initial;opacity:0;transition:opacity .3s,transform .9s var(--ease)}
.g-frame.long-ready .g-long{opacity:1}
.g-cap{display:flex;justify-content:flex-start;align-items:center;gap:10px;min-height:52px;padding-top:6px;font-size:12px;letter-spacing:.12em;text-transform:uppercase;color:var(--ink);font-weight:500}
.g-cap .arrow{color:var(--red);transition:transform .4s var(--ease)}
@media (hover:hover){
  .g-btn:hover .g-frame{border-color:var(--ink)}
  .g-btn:hover .g-cap .arrow{transform:translate(2px,-2px)}
}

/* lightbox */
.lb{position:fixed;inset:0;width:100%;height:100%;max-width:none;max-height:none;border:0;padding:0;margin:0;background:rgba(22,17,15,.95);color:var(--on-red)}
.lb::backdrop{background:rgba(22,17,15,.95)}
.lb[open]{display:block}
.lb-scroll{position:absolute;inset:0;overflow-y:auto;overscroll-behavior:contain;padding:76px var(--gutter) 64px}
.lb-stage{min-height:100%;display:flex;flex-direction:column;align-items:center}
.lb-stage img{width:min(100%,320px);background:#fff}
.lb--wide .lb-stage{justify-content:center}
.lb--wide .lb-stage img{width:min(100%,1440px)}
.lb-rotate{display:none;margin-top:16px;font-size:13px;letter-spacing:.04em;color:var(--on-red-soft)}
.lb-bar{position:fixed;top:0;left:0;right:0;display:flex;justify-content:space-between;align-items:center;gap:12px;
  padding:calc(12px + env(safe-area-inset-top)) var(--gutter) 12px;z-index:2;background:linear-gradient(rgba(22,17,15,.94),rgba(22,17,15,0));pointer-events:none}
.lb-bar > *{pointer-events:auto}
.lb-title{font-size:12px;letter-spacing:.14em;text-transform:uppercase}
.lb-ctrls{display:flex;gap:8px}
.lb-ctrls .ib{border:1px solid rgba(251,248,242,.4);background:rgba(22,17,15,.6);color:var(--on-red)}
.lb-ctrls .close{background:var(--red);border-color:var(--red)}
.lb-ctrls [hidden]{display:none}
@media (hover:hover){.lb-ctrls .ib:hover{background:var(--cream);color:var(--ink);border-color:var(--cream)}}
.lb-prog{position:fixed;right:max(8px,env(safe-area-inset-right));top:96px;bottom:32px;width:2px;background:rgba(251,248,242,.18);z-index:2}
.lb-prog span{display:block;width:100%;height:100%;background:var(--red);transform-origin:50% 0;transform:scaleY(var(--lp,0))}
.lb--wide .lb-prog{display:none}
.lb-hint{position:fixed;left:50%;bottom:calc(28px + env(safe-area-inset-bottom));transform:translateX(-50%);z-index:3;
  background:var(--cream);color:var(--ink);font-size:13px;font-weight:500;letter-spacing:.06em;padding:10px 18px;border-radius:999px;opacity:0;pointer-events:none;transition:opacity .4s}
.lb-hint.show{opacity:1}
body.lb-open{overflow:hidden}

/* equipo */
.equipo{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));margin-top:clamp(40px,5vw,72px);border-top:1px solid var(--ink)}
.rol{padding:clamp(24px,3vw,36px) clamp(16px,2.4vw,32px) 0 0}
.rol + .rol{padding-left:clamp(16px,2.4vw,32px);border-left:1px solid var(--line-strong)}
.rol .ini{font-family:var(--display);font-weight:500;font-size:clamp(48px,6vw,96px);line-height:.9;letter-spacing:-.04em;color:var(--red);transition:color .6s var(--ease)}
.rol h3{margin-top:clamp(28px,4vw,56px);font-family:var(--display);font-weight:600;font-size:clamp(22px,2.2vw,30px);letter-spacing:-.02em;line-height:1.1}
.rol p:not(.ini){margin-top:10px;color:var(--muted);font-size:clamp(15px,1.25vw,17px);max-width:26ch}

/* qué esperar: 3 promesas */
.promesas{list-style:none;display:grid;grid-template-columns:repeat(2,minmax(0,1fr));border-top:1px solid var(--ink)}
.promesas li{padding:clamp(24px,3vw,36px) clamp(16px,2.4vw,32px) clamp(28px,3.4vw,44px) 0}
.promesas li:nth-child(even){padding-left:clamp(16px,2.4vw,32px);border-left:1px solid var(--line-strong)}
.promesas li:nth-child(n+3){border-top:1px solid var(--line-strong)}
.promesas p:not(.kw){max-width:34ch}
.promesas .kw{font-family:var(--display);font-weight:600;font-size:clamp(36px,3.6vw,48px);line-height:1;letter-spacing:-.035em;color:var(--red);white-space:nowrap}
.promesas p:not(.kw){color:var(--muted);margin-top:16px;font-size:clamp(16px,1.4vw,19px);line-height:1.45;max-width:26ch}

/* inversión */
.inversion{background:var(--red);color:var(--on-red);padding:var(--sec) 0}
.inversion .sec-num{color:var(--on-red-soft)}
.inversion .sec-head h2{color:var(--on-red)}
.inversion .sec-aside .an,.inversion .sec-aside .at{color:var(--on-red)}
.inv-grid{display:grid;grid-template-columns:minmax(0,5fr) minmax(0,7fr);gap:clamp(16px,2vw,28px);align-items:stretch}
.inv{padding:clamp(24px,3vw,44px);border:1px solid var(--on-red-line);display:flex;flex-direction:column}
.inv .tag{font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--on-red-soft);font-weight:500}
.impl-row{display:flex;align-items:center;flex-wrap:wrap;gap:14px 18px;margin-top:clamp(28px,3.4vw,44px)}
.precio-tachado{font-family:var(--display);font-weight:500;font-size:clamp(34px,3.6vw,52px);line-height:1;letter-spacing:-.04em;color:rgba(251,248,242,.62)}
.precio-tachado s{text-decoration-thickness:.07em;text-decoration-color:var(--on-red)}
.precio-tachado small{font-family:var(--text);font-size:13px;letter-spacing:.1em;font-weight:500}
.pill{display:inline-flex;align-items:center;min-height:36px;padding:0 16px;border-radius:999px;background:var(--cream);color:var(--red);
  font-family:var(--display);font-weight:600;font-size:17px;letter-spacing:-.01em}
.inv-fee{background:var(--cream);color:var(--ink);border-color:var(--cream)}
.inv-fee .tag{color:var(--muted)}
.precio{margin-top:clamp(24px,3vw,40px);font-family:var(--display);font-weight:500;font-size:clamp(60px,8vw,128px);line-height:.88;letter-spacing:-.05em;color:var(--red)}
.precio small{font-family:var(--text);font-size:clamp(13px,1.1vw,15px);letter-spacing:.1em;font-weight:500;margin-left:.5em;color:var(--muted)}
.precio-var-k{margin-top:16px;font-size:clamp(16px,1.4vw,19px);font-weight:500}
.inv .det{margin-top:auto;padding-top:clamp(24px,3vw,40px);font-size:clamp(15px,1.25vw,17px);max-width:36ch}
.inv-impl .det{color:var(--on-red-soft)}
.inv-fee .det{color:var(--muted)}
.inv-steps{list-style:none;display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:clamp(20px,3vw,48px);margin-top:clamp(48px,6vw,80px);position:relative}
.inv-steps li{position:relative;padding-top:28px;border-top:1px solid var(--on-red-line)}
.inv-steps li::before{content:"";position:absolute;top:-6px;left:0;width:11px;height:11px;border-radius:50%;background:var(--on-red)}
.inv-steps .m{display:block;font-family:var(--display);font-weight:600;font-size:clamp(22px,2.2vw,28px);letter-spacing:-.02em;line-height:1}
.inv-steps p{margin-top:12px;font-size:clamp(16px,1.4vw,19px);line-height:1.45;color:var(--on-red-soft);max-width:40ch}
.inv-steps b{color:var(--on-red)}

/* cierre: ¿Empezamos? */
.cta{padding:var(--sec) 0 0}
.cta h2{font-family:var(--display);font-weight:600;font-size:clamp(52px,9vw,140px);line-height:.92;letter-spacing:-.045em}
.cta-btns{display:flex;flex-wrap:wrap;gap:12px;margin-top:clamp(32px,4vw,56px)}
.cta-mail{margin-top:20px;font-size:14px;color:var(--muted)}
.cta-mail a{color:var(--ink);text-underline-offset:3px}
.closing{padding:clamp(80px,10vw,160px) 0 clamp(28px,3vw,40px)}
.big-logo-link{display:block;width:min(100%,1080px)}
.big-logo{width:100%}
.closing .end{display:flex;justify-content:space-between;align-items:center;gap:12px 24px;flex-wrap:wrap;margin-top:clamp(56px,8vw,120px);padding-top:16px;border-top:1px solid var(--line-strong);font-size:13px;color:var(--muted)}
.closing .end a{display:inline-flex;align-items:center;gap:8px;min-height:44px;color:var(--red);text-decoration:none;font-weight:500}
.closing .end a:hover{text-decoration:underline;text-underline-offset:4px}
.closing .totop{color:var(--ink) !important}
.closing .totop svg{width:14px;height:14px}
.replybar{display:none}

/* ——— entrada sutil ——— */
.js .rv{opacity:0;transform:translateY(18px);transition:opacity .9s var(--ease),transform .9s var(--ease)}
.js .rv.in{opacity:1;transform:none}

@media (min-width:641px){.shot.tall .shot-frame{max-height:none;aspect-ratio:16/10}}

/* ═════════ DESKTOP ≥1025 ═════════ */
@media (min-width:1025px){
  .sec-grid{grid-template-columns:150px minmax(0,1fr);column-gap:clamp(40px,4vw,72px)}
  .sec-aside{display:block}
  .sec-aside .sticky{position:sticky;top:40px;display:flex;flex-direction:column;gap:6px;padding-top:10px;font-size:12px;letter-spacing:.14em;text-transform:uppercase;font-weight:500}
  .sec-aside .an{color:var(--red)}
  .sec-aside .at{color:var(--ink);letter-spacing:.08em}
  .sec-head .sec-num{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);padding:0}
  .casos .track{grid-template-columns:repeat(2,minmax(0,1fr));gap:clamp(56px,6vw,88px) clamp(32px,3.4vw,48px)}
  .caso{grid-row:span 3}
  @supports (grid-template-rows:subgrid){
    .casos .track{grid-auto-rows:auto}
    .caso{grid-template-rows:subgrid;row-gap:0}
  }
  .caso-datos .cd .v{font-size:clamp(28px,2.3vw,36px)}
  /* casos: en desktop la prueba (captura) antes que las cifras */
  .caso .shot{grid-row:2}
  .caso .caso-datos{grid-row:3}
  /* equipo: iniciales en outline que se rellenan */
  .rol .ini{-webkit-text-stroke:1.5px var(--red)}
  .js .rol .ini{color:transparent}
  .js .equipo.in .rol .ini{color:var(--red)}
  .equipo.in .rol:nth-child(2) .ini{transition-delay:.15s}
  .equipo.in .rol:nth-child(3) .ini{transition-delay:.3s}
  @media (hover:hover){.js .rol:hover .ini{color:var(--red)}}
}

@media (min-width:1025px){.cta .btn-primary,.closing .btn-primary{height:64px;min-height:64px;padding:0 40px;font-size:20px}.cta .btn-primary .ico{width:24px;height:24px}}

/* ═════════ TABLET 641–1024 ═════════ */
@media (max-width:1024px) and (min-width:641px){
  :root{--gutter:40px;--sec:112px;--bar:44px}
  .sec-head{display:flex;flex-direction:row-reverse;align-items:flex-end;justify-content:space-between;gap:24px;margin-bottom:56px}
  .sec-num{padding-bottom:8px}
  .sec-head h2{font-size:clamp(56px,9vw,88px)}
  .cover h1{font-size:clamp(64px,10.4vw,104px);max-width:11ch}
  .topbar{align-items:center}
  .objetivo{grid-template-columns:auto minmax(0,1fr);gap:40px}
  .objetivo .big{font-size:clamp(130px,20vw,200px)}
  .fase{display:grid;grid-template-columns:minmax(0,5fr) minmax(0,7fr);grid-template-rows:auto 1fr;column-gap:40px;align-items:start}
  .fase-head,.fase-sub{grid-column:1}
  .fase-sub{align-self:start}
  .fase .items,.fase .ruta{grid-column:2;grid-row:1/span 2;margin-top:0}
  .casos .track{grid-template-columns:repeat(2,minmax(0,1fr));gap:56px 32px;align-items:start}
  .caso{grid-row:span 3;align-content:start}
  @supports (grid-template-rows:subgrid){.caso{grid-template-rows:subgrid;row-gap:0}}
  .cd .v{font-size:clamp(26px,3.5vw,36px)}
  .gallery{grid-template-columns:repeat(3,minmax(0,1fr));gap:20px}
  .manifesto blockquote{font-size:clamp(56px,8.4vw,80px)}
  .not-auto p{font-size:clamp(22px,3vw,28px)}
  .promesas .kw{font-size:clamp(28px,4vw,40px)}
  .inv-grid{grid-template-columns:minmax(0,1fr) minmax(0,1fr)}
}

/* ═════════ MINIBARRA móvil+tablet ≤1024 ═════════ */
@media (max-width:1024px){
  :root{--bar:44px}
  .minibar{display:block;position:fixed;top:0;left:0;right:0;z-index:110;transform:translateY(-100%);transition:transform .35s var(--ease);
    padding-top:env(safe-area-inset-top);background:rgba(251,248,242,.92);-webkit-backdrop-filter:saturate(1.4) blur(14px);backdrop-filter:saturate(1.4) blur(14px);border-bottom:1px solid var(--line)}
  .minibar.show{transform:none}
  .mb-toggle{display:flex;align-items:center;justify-content:space-between;width:100%;height:44px;padding:0 max(16px,env(safe-area-inset-left));border:0;background:none;cursor:pointer;
    font-size:12px;letter-spacing:.14em;text-transform:uppercase;font-weight:500;color:var(--ink)}
  .mb-toggle .mb-ico{width:16px;height:16px;color:var(--red);transition:transform .3s var(--ease)}
  .mb-toggle[aria-expanded="true"] .mb-ico{transform:rotate(180deg)}
  .mb-label b{color:var(--red);font-weight:500}
  .toc{border-top:1px solid var(--line);max-height:calc(100svh - 60px);overflow:auto}
  .toc ol{list-style:none;padding:6px max(16px,env(safe-area-inset-left)) 12px}
  .toc a{display:flex;align-items:center;gap:16px;min-height:48px;text-decoration:none;font-family:var(--display);font-weight:500;font-size:22px;letter-spacing:-.02em;border-bottom:1px solid var(--line)}
  .toc li:last-child a{border-bottom:0;color:var(--red)}
  .toc .tn{font-family:var(--text);font-size:11px;letter-spacing:.14em;color:var(--red);min-width:40px}
  .toc a[aria-current="true"]{color:var(--red)}
}

/* ═════════ MÓVIL ≤640 ═════════ */
@media (max-width:640px){
  :root{--gutter:16px;--sec:80px}
  body{font-size:16px}
  .wrap{padding-left:max(16px,env(safe-area-inset-left));padding-right:max(16px,env(safe-area-inset-right))}
  /* cabecera simplificada */
  .topbar{flex-direction:column-reverse;align-items:flex-start;gap:20px;padding-top:max(20px,env(safe-area-inset-top))}
  .ficha{column-gap:24px;font-size:11px}
  .topbar .ficha .f3{display:none}
  .lockup .rm{height:18px}
  .lockup .client{height:26px}
  /* portada póster */
  .cover-in{display:flex;flex-direction:column;padding-top:56px;padding-bottom:72px}
  .cover h1{font-size:clamp(46px,13.6vw,60px);line-height:.96;letter-spacing:-.035em;max-width:none;margin-top:28px}
  .cover .sub{font-size:16px;margin-top:28px}
  .cover-stats{grid-template-columns:repeat(3,minmax(0,1fr));margin-top:32px}
  .vprops{grid-template-columns:minmax(0,1fr);margin-top:56px}
  .vprops li,.vprops li + li{display:block;padding:28px 0;border-left:0;border-bottom:1px solid var(--line)}
  .vp-n{grid-row:1/span 2;padding-top:5px}
  .vp-t{margin-top:0;font-size:21px}
  .vp-d{margin-top:10px;font-size:15px;max-width:none}
  .cstat{padding:14px 8px 0 0}
  .cstat + .cstat{padding-left:10px}
  .cstat .n{font-size:clamp(28px,8.6vw,36px)}
  .cstat .l{margin-top:8px;font-size:10px;letter-spacing:.06em}
  /* manifiesto */
  .manifesto{padding:72px 0 64px}
  .manifesto .ficha{font-size:11px}
  .manifesto blockquote{font-size:clamp(38px,11.4vw,50px);line-height:1.02}
  /* secciones */
  .sec-head{margin-bottom:32px}
  .sec-head h2{font-size:clamp(46px,14vw,60px)}
  .sec-lead{font-size:19px}
  .objetivo{grid-template-columns:minmax(0,1fr);gap:20px}
  .objetivo .big{font-size:clamp(112px,36vw,150px)}
  .objetivo p:not(.big){font-size:20px}
  /* alcance */
  .fase{margin-top:56px}
  .fase-head h3{font-size:32px}
  .items li{grid-template-columns:18px minmax(0,1fr);row-gap:6px;padding:14px 0;min-height:48px}
  .items .qty{grid-column:2}
  .ruta li{gap:18px;min-height:58px}
  /* carruseles */
  .c-nav{display:flex;align-items:center;justify-content:space-between;gap:12px;margin-top:32px;margin-bottom:20px}
  .c-count{font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--muted);font-variant-numeric:tabular-nums}
  .c-btns{display:flex;gap:8px}
  .c-btns .ib{border:1px solid var(--ink);background:transparent;color:var(--ink)}
  .c-btns .ib:disabled{opacity:.3;cursor:default}
  .track{display:flex !important;overflow-x:auto;scroll-snap-type:x mandatory;overscroll-behavior-x:contain;-webkit-overflow-scrolling:touch;
    scrollbar-width:none;margin:0 calc(-1 * var(--gutter));padding:0 var(--gutter) 8px;scroll-padding:0 var(--gutter);gap:12px}
  .track::-webkit-scrollbar{display:none}
  .track > *{scroll-snap-align:start;flex:0 0 auto}
  /* casos: KPI primero, captura como prueba */
  .casos .caso:last-child{margin-right:14%}
  .casos .caso{width:86%;background:var(--paper);border:1px solid var(--line);padding:18px 16px 8px;display:flex;flex-direction:column}
  .caso-head{border-top:0;padding-top:0;margin-bottom:14px}
  .caso-head .t{font-size:13px;font-family:var(--text);font-weight:500;letter-spacing:.14em;text-transform:uppercase;color:var(--muted)}
  .caso-datos{grid-template-columns:minmax(0,1fr);margin-top:0}
  .cd,.cd + .cd{padding:0 0 14px;border-left:0}
  .cd + .cd{padding-top:14px;border-top:1px solid var(--line)}
  .cd .v{font-size:40px}
  .cd:first-child .v{color:var(--red);font-size:48px}
  .cd + .cd .v{color:var(--ink)}
  .cd .k{margin-top:6px;font-size:14px}
  .casos .track{align-items:flex-start}
  .shot{padding-top:12px}
  .shot-frame{border:1px solid var(--line);padding:6px;background:var(--cream)}
  .shot.tall .shot-frame{max-height:300px}
  /* not everything: póster */
  .not-auto{padding:64px 0}
  .not-auto p{display:flex;flex-direction:column;gap:.18em;font-size:clamp(30px,9.6vw,44px);letter-spacing:0;line-height:1}
  .not-auto .g{display:block;white-space:nowrap;width:max-content;max-width:100%}
  .not-auto .g1{align-self:flex-start}
  .not-auto .g2{align-self:center}
  .not-auto .g3{align-self:flex-end}
  /* galería */
  .gallery{margin-top:28px}
  .gallery li{width:68%}
  .gallery.track{gap:20px}
  .g-cap{font-size:11px;letter-spacing:.1em}
  /* equipo */
  .equipo{grid-template-columns:minmax(0,1fr)}
  .rol,.rol + .rol{display:grid;grid-template-columns:72px minmax(0,1fr);column-gap:16px;padding:22px 0;border-left:0;border-bottom:1px solid var(--line-strong)}
  .rol .ini{grid-row:1/span 2;font-size:48px}
  .rol h3{margin-top:2px;font-size:24px}
  .rol p:not(.ini){margin-top:4px}
  /* promesas */
  .promesas{grid-template-columns:minmax(0,1fr)}
  .promesas li,.promesas li:nth-child(even),.promesas li:nth-child(n+3){padding:24px 0;border-left:0;border-top:0;border-bottom:1px solid var(--line)}
  .promesas .kw{font-size:40px}
  .promesas p:not(.kw){margin-top:10px;font-size:17px;max-width:none}
  /* inversión */
  .inversion{padding:56px 0 80px}
  #esperar{padding-bottom:48px}
  .inv-grid{grid-template-columns:minmax(0,1fr);gap:12px}
  .inv-fee{order:-1}
  .inv{padding:24px 20px}
  .precio{font-size:72px}
  .precio-tachado{font-size:34px}
  .inv-steps{grid-template-columns:minmax(0,1fr);gap:0;margin-top:40px;padding-left:22px;border-left:1px solid var(--on-red-line)}
  .inv-steps li{border-top:0;padding:0 0 28px}
  .inv-steps li::before{top:4px;left:-28px}
  .inv-steps p{font-size:16px}
  /* cierre */
  .cta h2{font-size:12.4vw}
  .cta-btns{flex-direction:column}
  .cta-btns .btn{width:100%}
  .closing{padding-top:72px;padding-bottom:calc(96px + env(safe-area-inset-bottom))}
  .closing .end{flex-direction:column;align-items:flex-start;gap:0}
  /* barra fija de respuesta */
  .replybar{display:block;position:fixed;left:0;right:0;bottom:0;z-index:100;padding:10px max(16px,env(safe-area-inset-right)) calc(10px + env(safe-area-inset-bottom)) max(16px,env(safe-area-inset-left));
    background:rgba(251,248,242,.92);-webkit-backdrop-filter:blur(14px);backdrop-filter:blur(14px);border-top:1px solid var(--line);
    transform:translateY(110%);transition:transform .4s var(--ease)}
  .replybar[hidden]{display:block;visibility:hidden}
  .replybar.show{transform:none;visibility:visible}
  .replybar .btn{width:100%;min-height:52px}
  /* lightbox */
  .lb-scroll{padding:calc(68px + env(safe-area-inset-top)) 0 calc(32px + env(safe-area-inset-bottom))}
  .lb-stage img{width:100%}
  .lb-bar{padding:calc(10px + env(safe-area-inset-top)) 12px 10px}
  .lb--wide .lb-scroll{padding-left:12px;padding-right:12px}
}
@media (max-width:640px) and (orientation:portrait){
  .lb--wide .lb-rotate{display:block}
}

/* ——— movimiento ——— */
@media (prefers-reduced-motion:no-preference){
  @supports (animation-timeline:view()){
    .not-auto .g1{animation:drift-in-l linear both;animation-timeline:view();animation-range:entry 0% exit 100%}
    .not-auto .g2{animation:drift-c linear both;animation-timeline:view();animation-range:entry 0% exit 100%}
    .not-auto .g3{animation:drift-in-r linear both;animation-timeline:view();animation-range:entry 0% exit 100%}
  }
}
@keyframes drift-in-l{from{transform:translateX(0)}to{transform:translateX(4%)}}
@keyframes drift-c{from{transform:translateX(-4%)}to{transform:translateX(4%)}}
@keyframes drift-in-r{from{transform:translateX(0)}to{transform:translateX(-4%)}}
@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  .js .rv{opacity:1;transform:none;transition:none}
  .rol .ini,.ruta .n,.ruta .t,.g-frame .g-long,.minibar,.replybar,.btn,.ib{transition:none}
  .rol .ini{color:var(--red) !important}
}
@media print{
  .js .rv{opacity:1;transform:none}
  .lb,.skip,.minibar,.replybar,.progress{display:none}
  .sec,.caso{break-inside:avoid-page}
}